A creative combination of casual style and one-of-a-kind artistry, Paer Clothing is the brainchild of a young, Orange County design trio: Sam Genovese, Ryan Wilson, and Jae-R Tuason. Founded in January 2007, Paer has since achieved impressive success in terms of sales and recognition. With a simple design style based around detailed, custom hoodies, the once small-scale venture (spawned from Genovese's desire to use fashion as a creative outlet) has now become a hit with local indie kids, comfy clothing fans, and celebrities alike.

With hopes of redefining "casual chic," Paer hopes to become an active player in revolutionizing youth fashion. "As a company, we hope to transform our generation's version of casual," says Genovese. "We think the next five years of our development will be crucial to us achieving that goal." Already in collaboration with some big names in music, Paer has plans to release some innovative hoodies next season and to bring in some special guest designers to help create its next line. Comfy and chic, innovative and universal, Paer is primed for rapid expansion from the indie-only scene.

Kim Rose
944 Magazine